Saturday, April 1, 2017

The Missing Link: How Startups can Target Small Businesses with Solutions



We are living in the Golden Age of technology innovation. If you look around technology startups are popping up everywhere targeting numerous industries and business applications. The arrival of cloud computing, mobile technology and social media has enabled anyone with innovative idea, and willingness to work hard, to launch a startup for mere few thousand dollars. No wonder Silicon Valley is overflowing with number of twenty year old looking to strike it rich with a startup.



I always find solutions developed by these startups for small businesses very fascinating. When you consider limited number of resources and number of constraints under which small businesses have to operate the technology solutions developed by these startups can benefit them tremendously. Consider how smartphones can help small business owners conduct number of business tasks on the road, including checking emails, ordering, bill payment, contacting customers and vendors and so on. This is why large number of startups are focusing on solutions for small business.

However, many of these startups miss the link to sell and market their technology to small businesses that can benefit from these technology. As a result number of these startups go out of business even before they have an opportunity to prove themselves to their small business customers. If someone can establish this missing link for them the startups could benefit greatly from having that link to customers. This is exactly what a company called Test Drive aims to do.

Test Drive has a unique concept by which it brings together the startups and small businesses in a symbiotic relationship so that the startups get access to large number of small businesses willing to test and adopt their products. Startups can enable this access by submitting information about their business and providing details about their solution. Test Drive will present it to over 10,000 small businesses who are ready to use the product now. The startups can also get a detailed report with feedback from small businesses using their products along with user demographic and recommendations for product improvement.

Every once in a while a business idea comes that brings together two sides in a seamless way and creates a win-win situation for both sides. Test Drive is one such concept. I believe it has the potential to help small business owners and startups alike to expand their business and grow with the help of each other.

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